Why choose Microsoft? Retail stores.

Microsoft vs Apple

Microsoft Store versus Apple Store

I think the majority of people know about the Apple retail stores.  There are approximately 250 of those stores in the United States.  However, not many people are aware that Microsoft Stores exists and for good reason; there are less than 40 in the U.S..  That number is slowly growing.  I believe Microsoft Stores are superior to the Apple version and I intend you show you why.

There have been many post and articles that discuss the customer service experience.  I will skip over that and discuss the look and content of these retail stores.

A table of the SAME iPads, a table of the SAME MacBook Airs, a table of the SAME iPhones...

A table of the SAME iPads, a table of the SAME MacBook Airs, a table of the SAME iPhones…

Variety

SellMoreThanJustOurOwn

There is a huge selection of laptops, tablets, and phones at the Microsoft Store.

Apple Stores only offer Apple products.  That can get boring fast.  They make different types of devices, but seeing a table of silver iPads  or Macbooks is rather depressing.  Microsoft Stores, on the other hand, sell Microsoft products as well as Acer, Asus, Dell, HP, Lenovo, etc..  You are exposed to different form factors, shapes, and colors at a Microsoft store.  You can get a Windows Phone from Dell, HTC, Huawei, etc..  Perhaps you’re in the market for a tablet.  How about one from Sony, Dell, Microsoft or Samsung?  If you chose the Microsoft Surface, you can buy a touch cover keyboard which comes in a variety of colors.

"Yes, all our products look the same.  Isn't it great to be the same?"

“Yes, all our products look the same. Isn’t it great to be the same?”

Color

Products come in various colors at the Microsoft Store.

Products come in various colors at the Microsoft Store.

Apple Stores only offer white and silver (unless you get an iPod Touch, Nano, or Shuffle).  Walk into an Apple Store.  What do you see?  Shades of gray.  If you like the look and feel of a hospital morgue, you’re going to LOVE the Apple Store.  If color is what you want, then please stop in a Microsoft Store.  It is bursting with color; from the different colored devices to the video wall displaying the latest offerings from Xbox.  Color is everywhere.  There is a sense of warmth and excitement in a Microsoft Store that you’re not going to get from Apple’s.

"According to the iWork spreadsheet, you will need to take out a load for these products."

“According to the iWork spreadsheet, you will need to take out a substantial loan for these products.”

Price

As of June 8th, 2013, the prices for Apple’s most basic devices are…

  1. iPad is $499
  2. iPhone 5 is $649
  3. MacBook Air is $999
  4. MacBook Pro is $1199
  5. iMac is $1299
  6. Mac Pro is $2499

Compare that with what’s available from the Microsoft Store (products of similar or identical specs)…

  1. Acer Iconia W510-1674 Tablet is $399
  2. Nokia Lumia 920 smartphone is $499
  3. Acer Aspire S7-191-6400 Touchscreen Ultrabook is $899
  4. Lenovo IdeaPad U310 Touchscreen Laptop is $599
  5. Samsung Series 7 DP700A3D-A01US Touchscreen All-in-One is $999
  6. Dell XPS 8500 X8500-4742BK Desktop is $899

Look at how much money you would save getting something from the Microsoft Store.  Don’t let the Apple press fool you: under that shiny metallic package are the same components in the Windows package.  The difference is, in many cases, you’re getting more for your dollar with the Windows product.  The Apple products DO have something going for them, their product names are easier to remember..

Waiting in line, talking to others waiting to get in, is about fun as it gets at the Apple Store.

Waiting in line, talking to others waiting to get in, is as fun as it gets at the Apple Store.

Fun

WeGotXboxOne of the great things about stores like these is being able to try the product.  That may be considered “fun” to tech geeks like myself, but what about the rest of you?  The Microsoft Store has a killer feature for that.  It’s call XBOX.  The employees at the Microsoft Store let you stroll in and play the latest Xbox game.  If you’re feeling energetic, you can jump around, wave your arms, punch, kick, and then some on the Kinect.  It’s a carnival worth of fun in one corner of a Microsoft Store.

Do yourself a favor, send this post to every Apple consumer you know.  Those with an open-mind may give a Microsoft Store a try and find themselves pleasantly surprised.

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About Justin M. Salvato

I'm Justin M. Salvato, a semi-tech-savvy guy that uses Microsoft products on a daily basis. I enjoy boxing, vintage computing, Archie comics and reading about tech news & gadgets.
This entry was posted in Technology. Bookmark the permalink.

2 Responses to Why choose Microsoft? Retail stores.

  1. no way really your saying ms is cheaper than apple based on third party branded tablet you need a life apple is dependent on its own products and can still hold its own I personally don’t own any apple products and am not defending them in any way I am just not about to listen to people saying Microsoft is cheaper based on acer iconia sure it has windows on it by the official windows portable is surface pro 3 64GB £639.00 incl. VAT versus iPad Air 2 Wi-Fi 64GB – Silver £479.00.

    Acer and hp along with other third party windows device makers can easily make and therefor sell there products much cheaper whereas apple have chosen to keep there os limited to there own devices the benefit of this is people know what to expect whenever they buy these devices is made and sold by the same company that designs the software that’s on it unlike Acer, HP there is so many diffrent specs out there people are confused as to what dose what so you cant say Microsoft is cheaper than apple because clearly its not.

    • Yeah, I never said Microsoft was cheaper than Apple. The article is about Microsoft STORE versus Apple STORES; basically what is inside of them. This isn’t an Apple vs. Microsoft post per se, but a comparison of their stores and why I think Apple’s store is a dud compared to Microsoft’s shop. So it is perfectly acceptable to compare products found in these stores by prices & specs.

      As for Microsoft hardware prices versus Apple’s; the Surface tablet line of products had only been out for a year at the time I wrote this post, so that can’t even be considered either since there was only two products; Surface RT and Surface Pro.

      As for these days, there still isn’t a Surface mini to compare to the Apple Mini, there isn’t a Surface all-in-one desktop computer to compare to a iMac, but we can compare a Surface 3 to Apple iPad. Both are $499 but one can run both desktop & mobile apps, the other just mobile. Microsoft wins.

      We SHOULD be able to compare the iPhone to the Lumia, but Microsoft will not be releasing a high-end Lumia until October, by then the next iPhone will have been announced, and it is then that we can compare those. However, based on the fact that the two rumored high-end Lumias that are coming will have the Continuum feature (turning a phone into a desktop computer) means that Microsoft will potentially win. Sadly, they always lose to the Apple propaganda in the marketplace.

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