Microsoft Store versus Apple Store
I think the majority of people know about the Apple retail stores. There are approximately 250 of those stores in the United States. However, not many people are aware that Microsoft Stores exists and for good reason; there are less than 40 in the U.S.. That number is slowly growing. I believe Microsoft Stores are superior to the Apple version and I intend you show you why.
There have been many post and articles that discuss the customer service experience. I will skip over that and discuss the look and content of these retail stores.
Apple Stores only offer Apple products. That can get boring fast. They make different types of devices, but seeing a table of silver iPads or Macbooks is rather depressing. Microsoft Stores, on the other hand, sell Microsoft products as well as Acer, Asus, Dell, HP, Lenovo, etc.. You are exposed to different form factors, shapes, and colors at a Microsoft store. You can get a Windows Phone from Dell, HTC, Huawei, etc.. Perhaps you’re in the market for a tablet. How about one from Sony, Dell, Microsoft or Samsung? If you chose the Microsoft Surface, you can buy a touch cover keyboard which comes in a variety of colors.
Apple Stores only offer white and silver (unless you get an iPod Touch, Nano, or Shuffle). Walk into an Apple Store. What do you see? Shades of gray. If you like the look and feel of a hospital morgue, you’re going to LOVE the Apple Store. If color is what you want, then please stop in a Microsoft Store. It is bursting with color; from the different colored devices to the video wall displaying the latest offerings from Xbox. Color is everywhere. There is a sense of warmth and excitement in a Microsoft Store that you’re not going to get from Apple’s.
As of June 8th, 2013, the prices for Apple’s most basic devices are…
iPad is $499
- iPhone 5 is $649
MacBook Air is $999
- MacBook Pro is $1199
- iMac is $1299
- Mac Pro is $2499
Compare that with what’s available from the Microsoft Store (products of similar or identical specs)…
- Acer Iconia W510-1674 Tablet is $399
- Nokia Lumia 920 smartphone is $499
- Acer Aspire S7-191-6400 Touchscreen Ultrabook is $899
- Lenovo IdeaPad U310 Touchscreen Laptop is $599
- Samsung Series 7 DP700A3D-A01US Touchscreen All-in-One is $999
- Dell XPS 8500 X8500-4742BK Desktop is $899
Look at how much money you would save getting something from the Microsoft Store. Don’t let the Apple press fool you: under that shiny metallic package are the same components in the Windows package. The difference is, in many cases, you’re getting more for your dollar with the Windows product. The Apple products DO have something going for them, their product names are easier to remember..
One of the great things about stores like these is being able to try the product. That may be considered “fun” to tech geeks like myself, but what about the rest of you? The Microsoft Store has a killer feature for that. It’s call XBOX. The employees at the Microsoft Store let you stroll in and play the latest Xbox game. If you’re feeling energetic, you can jump around, wave your arms, punch, kick, and then some on the Kinect. It’s a carnival worth of fun in one corner of a Microsoft Store.
Do yourself a favor, send this post to every Apple consumer you know. Those with an open-mind may give a Microsoft Store a try and find themselves pleasantly surprised.